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5-Senses Marketing im Bankensektor
Inhaltlich unveränderte Neuauflage. Die klassische Markenkommunikation funktioniert in der heutigen Bankenwelt nicht mehr. Der Kunde findet sich in einer Welt der totalen Reiz- und Informationsu¿berflutung wieder, denn die Produkte sind zu homogen und mu¿ssen sich daher u¿ber andere Faktoren differenzieren. Doch wie ist dies möglich? Der Autor Christoph Droste stellt das 5-Senses Mark... zur Produkt-Seite
5041368 {"price-changing":0,"image":"https:\/\/image.vergleiche.ch\/small\/","post_title":"5-Senses Marketing im Bankensektor","deeplink":"https:\/\/www.awin1.com\/pclick.php?p=38759193235&a=401125&m=13971&pref1=9783639450408","labels":[],"brand_id":1,"post_content":"Inhaltlich unver\u00e4nderte Neuauflage. Die klassische Markenkommunikation funktioniert in der heutigen Bankenwelt nicht mehr. Der Kunde findet sich in einer Welt der totalen Reiz- und Informationsu\u00bfberflutung wieder, denn die Produkte sind zu homogen und mu\u00bfssen sich daher u\u00bfber andere Faktoren differenzieren. Doch wie ist dies m\u00f6glich? Der Autor Christoph Droste stellt das 5-Senses Marketing als eine M\u00f6glichkeit vor, eine starke und unverwechselbare Marke zu schaffen und setzt sich kritisch mit dem Einsatz der 5 menschlichen Sinne in einer Marketing-Strategie im Bankensektor auseinander. Einfu\u00bfhrend erl\u00e4utert er das 5-Senses Marketing und illustriert anhand von Fallbeispielen das Potenzial einer multisensualen Marketing Strategie. Er besch\u00e4ftigt sich im Weiteren mit der spezifischen Anwendung der Strategie im Bankenbereich und analysiert dazu das Konzept Q110 der Deutschen Bank. Im Anschluss wird der Einsatz von Duftstoffen im Bankmarketing tiefer behandelt um schliesslich ein Gesamtfazit zu ziehen und einen Ausblick bezu\u00bfglich der zuku\u00bfnftigen Rolle von sensualem Marketing zu geben. Das Buch richtet sich an Experten und Entscheidungstr\u00e4ger im Marketingbereich, speziell von Banken und anderen Dienstleistungsunternehmen.","merchants_number":1,"ean":9783639450408,"category_id":103,"size":null,"min_price":67.900000000000005684341886080801486968994140625,"low_price_merchant_id":70254503,"ID":5041368,"merchants":["orell-fuessli"],"brand":"undefined","slug":"5-senses-marketing-im-bankensektor","url":"\/unterhaltung\/produkt\/5-senses-marketing-im-bankensektor\/","low_price_merchant_name":"Orell F\u00fcssli"}
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The Sense of Style
"Charming and erudite," from the author of Enlightenment Now, "The wit and insight and clarity he brings . . . is what makes this book such a gem." -Time.com Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing-and why should we care? From the author of The Bett... zur Produkt-Seite
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Common sense in the nursery
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Common Sense in the Household
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Common sense in the household
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Quantum Sense and Nonsense
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Perfect Sense, 1 DVD
Eine Liebe in den Zeiten der Apokalypse - eine unerklärliche Epidemie führt dazu, dass die Menschen auf der ganzen Welt nach und nach ihre Sinneswahrnehmungen verlieren. Während sich die Katastrophe langsam anbahnt, finden in Glasgow die Forscherin Susan und der Chefkoch Michael, beide von leidvollen Erinnerungen geplagt, zueinander. Obwohl sich die Krankheit weiter ausbreitet und all... zur Produkt-Seite
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Alles Sense!, 5 Audio-CDs
Inszenierte Lesungen – grosses Ohrenkino. Das hätte einfach nicht passieren dürfen: Tod, dem Sensenmann der Scheibenwelt, ein Stundenglas in die Hand zu drücken und ihn ungefragt in den Ruhestand zu schicken, ist wirklich ein starkes Stück. Der Schnitter jedenfalls ist tödlich beleidigt und macht sich vom Totenacker. Bleibt den Verschiedenen vorerst nichts anderes übrig, ... zur Produkt-Seite
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The Sense of Style
Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st centuryWhat is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why ... zur Produkt-Seite
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Additions to Common sense:
Additions to Common sense: - Addressed to the inhabitants of America is an unchanged, high-quality reprint of the original edition of 1776. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many wor... zur Produkt-Seite
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Making Sense of Sensors
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Schizophrenia and Common Sense
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The Sense of Things
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Common Sense on Money
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A Sense of Apocalypse
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4078535 {"price-changing":0,"image":"https:\/\/image.vergleiche.ch\/small\/aHR0cHM6Ly9pLndlbHRiaWxkLmRlL3AvYS1zZW5zZS1vZi1hcG9jYWx5cHNlLTI1Mjc4OTcxOC5qcGc=!aHR0cHM6Ly9pLndlbHRiaWxkLmRlL3AvYS1zZW5zZS1vZi1hcG9jYWx5cHNlLTI1Mjc4OTcxOC5qcGc=","post_title":"A Sense of Apocalypse","deeplink":"https:\/\/track.adtraction.com\/t\/t?a=1632201226&as=1592767275&t=2&tk=1&url=https:\/\/www.weltbild.ch\/artikel\/x\/_21183413-1","labels":[],"brand_id":1,"post_content":"","merchants_number":1,"ean":9783631648124,"category_id":103,"size":null,"min_price":49.89999999999999857891452847979962825775146484375,"low_price_merchant_id":27291482,"ID":4078535,"merchants":["weltbild"],"brand":"undefined","slug":"a-sense-of-apocalypse","url":"\/unterhaltung\/produkt\/a-sense-of-apocalypse\/","low_price_merchant_name":"Weltbild"}
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Common Sense and Folksonomy
The massive growth in size of the Internet has resulted inincreased difficulty in organizing and searching through theinformation present on it. Several strategies have been employed totackle this problem. With the coming of Web2.0, user-created dataand sharing of information among peers, folksonomy has become thenorm for categorization of data. The loose structure of folksonomyhas le... zur Produkt-Seite
4769339 {"price-changing":null,"image":"https:\/\/image.vergleiche.ch\/small\/aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTI4MjU1MjczX3dOcjZtLXBuZw==!aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTI4MjU1MjczX3dOcjZtLXBuZw==","post_title":"Common Sense and Folksonomy","deeplink":"https:\/\/www.awin1.com\/pclick.php?p=24464745131&a=401125&m=11816&pref1=9783639040876","labels":[],"brand_id":1,"post_content":"The massive growth in size of the Internet has resulted inincreased difficulty in organizing and searching through theinformation present on it. Several strategies have been employed totackle this problem. With the coming of Web2.0, user-created dataand sharing of information among peers, folksonomy has become thenorm for categorization of data. The loose structure of folksonomyhas led to easier categorization of the huge amounts of informationbut has also given rise to some serious problems. Users taginformation based on their own experiences, preferences and commonsense. This leads to difficulties in searching and organization ofinformation. In this work, we describe that since user common sensehas generated both folksonomy and a corpus of machine common sense,it seems appropriate that the common sense be used for addressingthe problem of search in folksonomy. An architecture for such anoperation will be created which allows the application of machinecommon sense and user personalization to address the issues ofsearch in folksonomy-based systems.","merchants_number":1,"ean":9783639040876,"category_id":103,"size":null,"min_price":41.10000000000000142108547152020037174224853515625,"low_price_merchant_id":1087639,"ID":4769339,"merchants":["dodax"],"brand":"undefined","slug":"common-sense-and-folksonomy","url":"\/unterhaltung\/produkt\/common-sense-and-folksonomy\/","low_price_merchant_name":null}
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Common Sense in the Household
Common Sense in the Household - A manual of practical housewifery is an unchanged, high-quality reprint of the original edition of 1872.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works ... zur Produkt-Seite
4559561 {"price-changing":0.041891891891891817889526095086694112978875637054443359375,"image":"https:\/\/image.vergleiche.ch\/small\/aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTEwNzk2NTg1X1c5UUdNLXBuZw==!aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTEwNzk2NTg1X1c5UUdNLXBuZw==","post_title":"Common Sense in the Household","deeplink":"https:\/\/www.awin1.com\/pclick.php?p=22952798273&a=401125&m=11816&pref1=9783337597399","labels":[],"brand_id":1,"post_content":"Common Sense in the Household - A manual of practical housewifery is an unchanged, high-quality reprint of the original edition of 1872.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.","merchants_number":1,"ean":9783337597399,"category_id":103,"size":null,"min_price":35.4500000000000028421709430404007434844970703125,"low_price_merchant_id":1087639,"ID":4559561,"merchants":["dodax"],"brand":"undefined","slug":"common-sense-in-the-household-2","url":"\/unterhaltung\/produkt\/common-sense-in-the-household-2\/","low_price_merchant_name":null}
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Localizing the Moral Sense
Due to the current revolution in brain research the search for the ?moral brain? became a serious endeavour. Nowadays, neural circuits that are indispensable for moral and social behaviour are discovered and the brains of psychopaths and criminals - the classical anti-heroes of morality - are scanned with curiosity, even enthusiasm.How revolutionary this current research might be, the... zur Produkt-Seite
5068970 {"price-changing":null,"image":"https:\/\/image.vergleiche.ch\/small\/aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTIzNDA2OTAxX1dLQk95OC1wbmc=!aHR0cHM6Ly9jNC1zdGF0aWMuZG9kYXguY29tL3YyLzE4MC0xODAtMTIzNDA2OTAxX1dLQk95OC1wbmc=","post_title":"Localizing the Moral Sense","deeplink":"https:\/\/www.awin1.com\/pclick.php?p=27159983637&a=401125&m=11816&pref1=9789400791268","labels":[],"brand_id":1,"post_content":"Due to the current revolution in brain research the search for the ?moral brain? became a serious endeavour. Nowadays, neural circuits that are indispensable for moral and social behaviour are discovered and the brains of psychopaths and criminals - the classical anti-heroes of morality - are scanned with curiosity, even enthusiasm.How revolutionary this current research might be, the quest for a localisable ethical centre or moral organ is far from new. The moral brain was a recurrent theme in the works of neuroscientists during the 19th and 20th century. From the phrenology era to the encephalitis pandemic in the 1920s a wide range of European and American scientists (neurologists, psychiatrists, anthropologists and criminologists) speculated about and discussed the location of a moral sense in the human cortex. Encouraged by medical discoveries and concerned by terrifying phenomena like crime or ?moral insanity? (psychopathy) even renowned and outstanding neurologists, including Moritz Benedikt, Paul Flechsig, Arthur Van Gehuchten, Oskar Vogt or Constantin von Monakow, had the nerve to make their speculations public. This book presents the first overview of believers and disbelievers in a cerebral seat of human morality, their positions and arguments and offers an explanation for these historical attempts to localise our moral sense, in spite of the massive disapproving commentary launched by colleagues.","merchants_number":1,"ean":9789400791268,"category_id":103,"size":null,"min_price":118.7999999999999971578290569595992565155029296875,"low_price_merchant_id":1087639,"ID":5068970,"merchants":["dodax"],"brand":"undefined","slug":"localizing-the-moral-sense","url":"\/unterhaltung\/produkt\/localizing-the-moral-sense\/","low_price_merchant_name":null}
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A Sense of Place
A SENSE OF PLACE zeigt in Vorträgen, Artikel und Interviews den Künstler Wim Wenders in all seiner Vielseitigkeit. Mehr als zehn Jahre sind vergangen, seit der Verlag der Autoren die letzte Textsammlung von Wim Wenders veröffentlicht hat, und in der Zwischenzeit ist viel Bemerkenswertes passiert. Als Regisseur hat Wenders Welterfolge wie ?Buena Vista Social Club? gefeiert, aber auch i... zur Produkt-Seite
4202314 {"price-changing":0,"image":"https:\/\/image.vergleiche.ch\/small\/aHR0cHM6Ly9pLndlbHRiaWxkLmRlL3AvYS1zZW5zZS1vZi1wbGFjZS0zNjk4Nzk0NzEuanBn!aHR0cHM6Ly9pLndlbHRiaWxkLmRlL3AvYS1zZW5zZS1vZi1wbGFjZS0zNjk4Nzk0NzEuanBnfH58","post_title":"A Sense of Place","deeplink":"https:\/\/track.adtraction.com\/t\/t?a=1632201226&as=1592767275&t=2&tk=1&url=https:\/\/www.weltbild.ch\/artikel\/x\/_14793141-1","labels":[],"brand_id":1,"post_content":"A SENSE OF PLACE zeigt in Vortr\u00e4gen, Artikel und Interviews den K\u00fcnstler Wim Wenders in all seiner Vielseitigkeit. Mehr als zehn Jahre sind vergangen, seit der Verlag der Autoren die letzte Textsammlung von Wim Wenders ver\u00f6ffentlicht hat, und in der Zwischenzeit ist viel Bemerkenswertes passiert. Als Regisseur hat Wenders Welterfolge wie ?Buena Vista Social Club? gefeiert, aber auch intimere, kleinere Projekte realisiert und sich schliesslich mit seinen Werbespots und Musikvideos sogar in neue k\u00fcnstlerische Bereiche gewagt. Als Techniker wirft er einen nostalgischen Blick zur\u00fcck auf den liebevollen Erfindungsgeist langj\u00e4hriger Weggef\u00e4hrten, zeigt sich aber auch tief beeindruckt von seinen wegweisenden Erfahrungen mit der digitalen Filmproduktion. Als rastloser Weltreisender kann Wenders von einem schwankenden, zunehmend verbitterten Verh\u00e4ltnis zu den Vereinigten Staaten erz\u00e4hlen, von seinen Begegnungen mit Kuba, Australien und Portugal und von seiner Leidenschaft f\u00fcr Photographie, die ihn sowohl in die Metropolen wie auch in die Geisterst\u00e4dte dieser Welt gef\u00fchrt hat. Als international erfahrener Praktiker mahnt er die Vers\u00e4umnisse der europ\u00e4ischen Kulturpolitik an, zeigt Auswege aus der kontinentalen Kinokrise und berichtet auch von seinen eigenen Erfahrungen als Dozent an Film- und Kunsthochschulen. Als K\u00fcnstler und Mensch schliesslich weist Wenders einer mit Bildern \u00fcbers\u00e4ttigten Gesellschaft den Weg zu den oft versteckten, chaotischen, abgelegenen Orten, wo noch Leben, Phantasie und Inspiration herrscht. Orte haben es ihm angetan, nicht erst in den letzten Jahren. Von anderen Phtographen oder Regisseuren gerne neudeutsch als reine ?Locations? abgetan oder bestenfalls zur vagen Hintergrund(be)stimmung genutzt, nahmen die Schaupl\u00e4tze in Wenders Filmen und Bildern schon immer eine weit zentralere Rolle ein, erz\u00e4hlten eigene Geschichten und offenbarten einen eigenen Charakter. Vor allem mit einer viel beachteten Vortragsreihe durch mehrere Nationen trat er die ?Verteidigung der Orte? schliesslich auch verbal und direkt an ? zusammen mit vielen weiteren Texten entwickelt sich eine komplette Bilderphilosophie, ein umfassendes k\u00fcnstlerisches Glaubensbekenntnis, das einen neuen Schl\u00fcssel f\u00fcr viele der Wenderschen Werke bereith\u00e4lt.","merchants_number":2,"ean":9783886612765,"category_id":103,"size":null,"min_price":27.89999999999999857891452847979962825775146484375,"low_price_merchant_id":27291482,"ID":4202314,"merchants":["weltbild","orell-fuessli"],"brand":"undefined","slug":"a-sense-of-place","url":"\/unterhaltung\/produkt\/a-sense-of-place\/","low_price_merchant_name":"Weltbild"}
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Common sense health notes
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5-Senses Marketing im Bankensektor
Inhaltlich unveränderte Neuauflage. Die klassische Markenkommunikation funktioniert in der heutigen Bankenwelt nicht mehr. Der Kunde findet sich in...
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The Sense of Style
"Charming and erudite," from the author of Enlightenment Now, "The wit and insight and clarity he brings . . . is what makes this book such a gem."...
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Common Sense in the Household
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Common sense in the household
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Perfect Sense, 1 DVD
Eine Liebe in den Zeiten der Apokalypse - eine unerklärliche Epidemie führt dazu, dass die Menschen auf der ganzen Welt nach und nach ihre Sinneswa...
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Alles Sense!, 5 Audio-CDs
Inszenierte Lesungen – grosses Ohrenkino. Das hätte einfach nicht passieren dürfen: Tod, dem Sensenmann der Scheibenwelt, ein Stundeng...
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The Sense of Style
Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining w...
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Additions to Common sense:
Additions to Common sense: - Addressed to the inhabitants of America is an unchanged, high-quality reprint of the original edition of 1776. Hansebo...
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Schizophrenia and Common Sense
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Common Sense and Folksonomy
The massive growth in size of the Internet has resulted inincreased difficulty in organizing and searching through theinformation present on it. Se...
undefined
Common Sense in the Household
Common Sense in the Household - A manual of practical housewifery is an unchanged, high-quality reprint of the original edition of 1872.Hansebooks...
undefined
Localizing the Moral Sense
Due to the current revolution in brain research the search for the ?moral brain? became a serious endeavour. Nowadays, neural circuits that are ind...
undefined
A Sense of Place
A SENSE OF PLACE zeigt in Vorträgen, Artikel und Interviews den Künstler Wim Wenders in all seiner Vielseitigkeit. Mehr als zehn Jahre sind vergang...