Yeh Dil Maange More!

High Quality Content by WIKIPEDIA articles! Yeh Dil Maange More! is a slogan that combines Hindi-Urdu and English, and literally means This Heart Wants More. The slogan was coined as a tagline for a Pepsi television advertisement series that first ran in December 1998 and sought to establish Pepsi as a strong brand with Indian youth. It was a continuation of Pepsi's advertising campaign in the mid-to-late nineties, which it had initially launched as an ambush marketing effort against Coca Cola during the 1996 Cricket World Cup. The ads featured prominent sports personalities and film stars, such as Sachin Tendulkar, Aamir Khan and Amitabh Bachchan, and were directed by Prahlad Kakkar, a veteran ad film director. The catchphrase became a runaway success and other business entities sought to appropriate it in their messaging. Pepsi litigated actively to assert an exclusive right to use the slogan.... Mehr