La confiance. Vertrou. Güven. ¿¿¿. Tumaini. Confianza. ¿¿¿¿¿¿¿. Zaufanie. Fiducia. ¿¿¿. ¿¿¿¿. Vertrauen. ¿µp¿st¿s¿¿¿. Trust. One word, fourteen different languages - trust. This work forms an introductory analysis of the complex characteristic that all humans are familiar with, that all languages have a word for, which all people desire, trust. During my qualitative field research in Australia and New Zealand I extensively interviewed twenty franchisees from four different... Mehr