With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skånemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skånemejerier,... Mehr