The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Session Number: 1.1: Innovation in Marketing.- Session Number: 1.3: Advertising Impressions.- Session Number: 1.4: Cross-Cultural Research.- Session Number: 1.6: Farmers and Informal Marketing.- Session Number: 1.7: Issues in Wine Marketing.- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events.- Session Number: 1.9: Brand Power and Issues in Sports Management.- Session Number: 2.15: Poster Presentations.- Session Number: 2.3: Consumer Behavior I.- Session Number: 2.4: Consumer Attitudes and Reactions.- Session Number: 2.5: New Frontiers in Emotions.- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior.- Session Number: 2.7: Luxury and Arts.- Session Number: 2.8: Marketing and the Law.- Session Number: 2.9: Pricing Strategies in Retailing and Services.- Session Number: 3.3: Social Aspects of Advertising.- Session Number: 3.4: Global Branding and Consumption.- Session Number: 3.5: Entrepreneurship I.- Session Number: 3.6: Global Marketing I.- Session Number: 3.7: Market Learning and Competitive Advantage.- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality.- Session Number: 3.9: European Wine Marketing.- Session Number: 4.10: Mindful Consumers.- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups.- Session Number: 4.2: Getting Quality Responses in Market Surveys.- Session Number: 4.3: Affect of Effect in Advertising.- Session Number: 4.4: Co-Creation and Cooperation.- Session Number: 4.5: Dealing with negative emotions.- Session Number: 4.6: Health Marketing.- Session Number: 4.7: Consumer Interest in CSR and Business Ethics.- Session Number: 4.8: Customer Experience.- Session Number: 4.9: Providing Customer Solutions.- Session Number: 5.11: Sponsorship and Sport.- Session Number: 5.2: Methodological Issues Related to Internet Surveys.- Session Number: 5.4: Co-Creation and Involvement.- Session Number: 5.5: Entrepreneurship II.- Session Number: 5.6: Global Marketing II.- Session Number: 5.7: Consumer Vulnerability and Protection.- Session Number: 5.8: Importance of Branding.- Session Number: 5.9: Customer Experience.- Session Number: 6.10: Customer Reactions.- Session Number: 6.2: Social Responsibility.- Session Number: 6.3: Advertising Execution.- Session Number: 6.4: Consumer is Not Always Right?.- Session Number: 6.5: The Self and Emotion.- Session Number: 6.6: Creating Innovation.- Session Number: 6.7: Cultural Perspectives in Marketing Ethics.- Session Number: 6.8: Organizational Issues and Processes.- Session Number: 6.9: Front Line Employees.- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You?.- Session Number: 7.3: Customer Reactions.- Session Number: 7.4: Distribution and SCM.- Session Number: 7.5: Teaching and Innovation II.- Session Number: 7.6: Global Marketing III.- Session Number: 7.7: Marketing Research Tools & Techniques.- Session Number: 7.8: Relationship Marketing in Service Context.- Session 8.15: Poster Presentations.- Session Number: 8.3: Cognitive Influences.- Session Number: 8.4: E--Shopping I.- Session Number: 8.5: Emerging Market Issues.- Session Number: 8.6: Strategy for Innovation.- Session Number: 8.7: Marketing Research Tools& Techniques.- Session Number: 8.8: Relationship Strategy 1.- Session Number: 8.9: Service Failure & Recovery.- Session Number: 8.10: Rethinking Reputation Research.- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media.- Session Number: 9.10: New Technology for Business Education: The Moodle Way.- Session Number: 9.11: The Tourist Experience.- Session Number: 9.3: Account Management, Trust and Sustainability.- Session Number: 9.4: Selling with Electronic Media.- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person.- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation.- Session Number: 9.8: Rel... Mehr