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1. The Historical Development of Social Commerce, Nina Bürklin, Claudia E. Henninger and Rosy Boardman.- 2. Social Media's Evolution in S-commerce, Claudia E. Henninger, Nina Bürklin and Christopher J. Parker.-  3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China, Yao Yao, Rosy Boardman and Delia Vazquez.- 4. Personalised and Participative Branding through Fashion Blogging, Jenny Cheung, Delia Vazquez and Tony Conway.- 5. Video Killed the Radio... Mehr

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