Introduction PART I: 1815-1848 Consumption as Urban Pleasure: the Rise of Modern Consumer Culture Paris, the Capital of Amusement, Fashion and Modernity Fashion Discourses in Fashion Magazines and Delphine de Girardin's Lettres Parisiennes Charlatanism or Modern Merchandising?: the Mentalités of Publicity and the Commercialization of Culture Puff Marries Advertising: Mechanization and Absurd Consumerism in Jean-Jacques Grandville's Un Autre Monde PART II: 1848-1914 Introduction Boulevard Culture,... Mehr