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Server scalability can be greatly enhanced with hybrid data dissemination that combines multicast and unicast techniques. Multicast is ideal for popular data. It aggregates multiple unicast data transfers into a single transmission and is thus more scalable than unicast. On the other hand, multicast is inappropriate for unpopular data since it would force unwanted contents on most clients. As a result, hybrid data dissemination would ideally achieve scalable utilization of server and network resources... Mehr