Network Embeddedness

INTRODUCTION 1. The essence of the network approach 1.1. The idea of business network and the IMP network approach1.2. The idea of a strategic network1.3. The IMP network approach and the strategic approach to networks - differences in strategy development and relationship management2. Relationships and interactions as the basis of a company's activity2.1. Relationships and interactions - dependencies and differences2.2. Main determinants of relationship quality2.3. Typology of companies' relationships 3. The importance of embeddedness for companies' activities - perspective of relationships and interactions3.1. Societal embeddedness and the role of personal relationships 3.2. Interorganizational network embeddedness and the role of interorganizational relationships3.3. The territorial approach to embeddedness and the role of location        3.4. Systematization and typology of embeddedness            4. The network theory of companies' internationalization - the importance of relationships for international expansion4.1. The network model of a company's internationalization and the Revised Uppsala model 2009 4.2. Inward internationalization and inward relationships in the internationalization process            4.3. Main areas of research in the network theory of internationalization on the significance of relationships for internationalization 5. The importance of embeddedness for companies' domestic and international activities5.1. Network embeddedness of multinational enterprises5.2. The outcomes of internal and external embeddedness - the context of a multinational enterprise5.3. The importance and outcomes of companies' embeddedness in domestic and international networks of relationships    6. Positive and negative outcomes of embeddedness for the domestic and international activity - results of case studies analysis      6.1. Methodology of the study            6.2. IKEA Industry Zbaszynek            6.3. Flow Company     6.4. Gridia - nSense Poland   6.5. Main conclusions 7. The importance of relationships and embeddedness for companies' internationalization and performance - results of quantitative study         7.1. Methodology of the study and characteristics of the sample      7.2. Characteristics of companies' embeddedness in domestic and international relationships7.3. The role of embeddedness for companies' internationalization  7.4. The importance of embeddedness in domestic and international relationships for companies' performance   ... Mehr