Digital Marketing.- Online Celebrities' Endorsement and Consumers' Adoption and Dissemination of Information.- What "Uses and Gratifications' Theory can tell us about using Professional Networking Sites (e.g LinkedIn, Viadeo, Xing, SkilledAfricans, Plaxo...).- Intention of Adoption of Mobile Commerce from Consumer Perspective.- Not Always a Co-Creation: Exploratory Study of Causes, Emotions and Practices of the Value Co-Destruction in Virtual Communities.- Empirical Study of Algerian Web Users' Behavior.... Mehr
CHF 59.00