The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets... Mehr
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