Social Marketing in Action

Part I: Understanding Social Marketing.- Chapter 1 The Big Picture in Social Marketing.- Chapter 2 The Fundamentals of Social Marketing.- Chapter 3 Research and Evaluation in Social Marketing.- Chapter 4 Theory in Social Marketing.- Chapter 5 A Brief History of Social Marketing.- Part II Social Marketing Cases: Social Welfare.- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign.- Chapter 7 The Second Life of Food.- Chapter 8 The Bank of Cancer Research.- Chapter 9 VCW of Social Impact in a Developing Country.- Chapter 10 Operation Red Nose.- Chapter 11 Social Marketing for the Reduction of Tax Evasion.- Chapter 12 Worn Wear.- Part III Social Marketing Cases: Health.- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India.- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France.- Chapter 15 Smile Train India.- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions.- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign.- Chapter 18 Behavior Change and Nutrition Education for Teenagers.- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam.- Part IV: Social Marketing Cases: Environment.- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada.- Chapter 21 Akureyri on the Verge.- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup.- Chapter 23 Be the Street You Want to See.- Chapter 24 The Coulee Clean Up.- Chapter 25 Applying Social Marketing to Koala Conservation.- Part V Social Marketing Cases: Education.- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe.- Chapter 27 Enhancing Health by Means of Massive Open Online Courses.- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018.- Chapter 29 A Case of Co-Created Social Marketing Campaign.... Mehr