Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca,
Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca,
Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca,
Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca, Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca, Springer Berlin,Springer International Publishing,Springer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Aca,

Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises:... Mehr

Gewünschter Preis:
CHF
E-Mail Adresse:
Newsletter abonnieren