Initiating, Managing and Sustaining Strategic Change: Learning from the Best

Why Strategic Change Matters - The Phases of the Strategic Change Process - Top-down Direction Setting - Case Study: Top-down Direction Setting in a Consumer Goods Company - Horizontal Process Redesign - Case Study: Horizontal Process Redesign in a Consumer Goods Company - Bottom-up Performance Improvement - Case Study: Bottom-up Performance Improvement in a Consumer Goods Company - The Strategic Change Matrix: Putting it all together